Privacy Policy

Last updated: 8 July 2026

1. About This Policy

This Privacy Policy explains how BlueRock Trading – F.Z.E collects, uses, stores and shares personal information when you use our website, place an order, contact us, subscribe to marketing or interact with our advertisements.

2. Company Details

BlueRock Trading – F.Z.E
B.C. 1307862
TRN 105251425200003
Ajman Free Zone, C1 Building
United Arab Emirates

Email: info@bluerockdxb.com
Telephone / WhatsApp: 00971543878632

3. Information We Collect

We may collect the following information:

  • Full name
  • Email address
  • Phone number
  • Billing address
  • Delivery address
  • Order details
  • Payment status
  • Customer-service messages
  • WhatsApp messages
  • Return and refund information
  • Product photos or videos submitted for damaged or incorrect item claims
  • Marketing preferences
  • Website activity and browsing information
  • Device, browser and IP information

4. Guest Checkout

You may check out as a guest.

Even without an account, we collect the information required to process your order, arrange delivery, confirm payment, provide customer support, manage returns and comply with legal or accounting obligations.

5. Payment Information

Payments may be processed through Stripe, Apple Pay, Tabby or Tamara.

Payment providers process your payment information according to their own terms and privacy policies. BlueRock may receive limited payment information such as transaction status, payment method, refund status or the final digits of a card.

We do not ask customers to send full card details through email or WhatsApp.

6. How We Use Your Information

We may use your information to:

  • Process and deliver orders.
  • Confirm payments.
  • Send order and delivery updates.
  • Provide customer support.
  • Manage cancellations, returns and refunds.
  • Verify damaged, defective or incorrect item claims.
  • Communicate by email or WhatsApp.
  • Send marketing messages where permitted.
  • Improve the website and shopping experience.
  • Measure advertising performance.
  • Detect fraud or security risks.
  • Comply with legal, tax and accounting obligations.

7. Marketing Communications

We may send marketing messages through:

  • Email
  • WhatsApp

You can unsubscribe or opt out at any time by using the unsubscribe link, replying with an opt-out request, or contacting us at info@bluerockdxb.com.

Opting out of marketing will not stop important order, payment, delivery, return or refund messages.

8. Cookies and Tracking

We may use cookies and similar technologies through Shopify and approved partners.

These may include:

  • Google Analytics
  • Google Ads
  • Meta advertising technologies
  • TikTok advertising technologies

These tools help us understand website performance, improve user experience and measure advertising campaigns.

For more details, please see our Cookie Policy.

9. Sharing Your Information

We may share relevant information with:

  • Shopify
  • Stripe
  • Apple Pay
  • Tabby
  • Tamara
  • Delivery and courier providers
  • Warehousing and fulfilment providers
  • Email and WhatsApp communication providers
  • IT, hosting and security providers
  • Google Analytics
  • Google Ads
  • Meta
  • TikTok
  • Accountants, auditors and professional advisers
  • Government or regulatory authorities where required

We only share information reasonably necessary for the relevant purpose.

10. International Transfers

Some service providers may process or store information outside the UAE.

Where personal information is transferred internationally, we take reasonable steps to use appropriate providers and safeguards in line with applicable requirements.

11. Data Retention

We retain personal information only for as long as reasonably necessary, including for:

  • Order fulfilment
  • Customer support
  • Returns and refunds
  • Fraud prevention
  • Tax and accounting records
  • Legal or regulatory obligations
  • Dispute resolution

12. Data Security

We use reasonable technical and organisational measures to protect personal information.

However, no online system can be guaranteed to be completely secure. Customers should not send sensitive payment information through ordinary email or WhatsApp.

13. Your Privacy Rights

Depending on applicable law, you may request to:

  • Access your personal information.
  • Correct inaccurate information.
  • Delete eligible information.
  • Withdraw consent where applicable.
  • Object to certain processing.
  • Stop receiving marketing.
  • Ask about how your information is used.

To make a request, contact:

info@bluerockdxb.com

We may need to verify your identity before completing the request.

14. Third-Party Websites

Our website may link to brand websites, payment providers, social-media platforms or other external websites.

Those third parties have their own privacy policies. BlueRock is not responsible for their independent privacy practices.

15. Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will be published on this page.